Beavertown have today announced their plans to install a micro-brewery and open a taproom in Tottenham Hotspur’s new stadium. Reminiscent of Mikkeller NYC’s installation at Citi Field, it’s very much a Premier League first and it’s great to see some quality beer on offer at a sporting event where we’ve long been restricted in terms of beer choices.
Beavertown will be brewing there on a daily basis to ensure fresh beers are flowing on match days and beyond, and as official craft beer suppliers, Neck Oil and a special Beavertown beer created in collaboration with Spurs fans will be served throughout the stadium, along with other beers from their core range in the new Beavertown Tottenham Taproom in the South East corner of the stadium.
“The opportunity to work with Tottenham Hotspur to deliver the Premier League’s first microbrewery is something of which we are immensely proud. The partnership with Spurs offers us an amazing opportunity to get our beers in to the hands of a new audience, the thirsty football fan masses, which in turn gives us the ability to grow our Beavertown fanbase and aligns perfectly with our mantra of getting great beer on to every street corner.” – Logan Plant, Beavertown Founder
Everyone’s heard the whispers of Heineken buying a stake in Beavertown over the last few weeks – and this makes it seem even more likely – with Heineken having also been announced as Tottenham Hotspur’s official beer partner within the last few weeks. Either way, having access to amazing beer on-site at a Premier League ground is a massive step forward for craft beer – so we’re all winners here.
You can find out more on Beavertown’s blog.