After 2020, we could all use a fresh start. With increasing demand for low and no-alcohol beers – and in time for Dry January – HonestBrew and Thornbridge have teamed up to create a limited edition ultra-low alcohol IPA. Packed full of flavour via the use of Citra and Mosaic hops from the USA, the body is crisp with a balanced bitterness to finish. Fresh Start is perfect for those looking to reduce their alcohol consumption in the new year, without compromising on taste.
Fresh Start confidently shows that you can continue to support craft breweries and enjoy a tasty and refreshing beer — regardless of whether there’s booze involved or not. Ideal for health-conscious consumers turning over a new leaf for the New Year.
“There is incredible appetite for the low/no range and we’re really excited to get this beer out and about for January.
We’ve been working together with the team at HonestBrew for a few years now and are thrilled to be continuing our relationship into 2021 after what has been an incredibly challenging year for the industry as a whole.”
– Simon Webster (CEO and Co-Founder, Thornbridge)
Fresh Start is modelled off Thornbridge’s acclaimed Zero Five base recipe but with a few tasty tweaks of the hop bill to make it more akin to the type of modern IPA which UK consumers love, as opposed to an American Pale Ale like Zero Five.
Dry January can be challenging to our beloved independent breweries so this collaboration with Thornbridge attempts to combat that and support independent beer-makers this January. It is also part of HonestBrew’s wider range of no/low-alcohol beers including the likes of BrewDog’s Nanny State & Adnam’s Ghost Ship 0.5%.
If you’re doing Dry January or starting a health kick as part of your New Year’s Resolutions, why not grab some of these beers and support your favourite brewers through this difficult time of year?
The limited edition Fresh Start IPA is available to order now from HonestBrew.
Fancy an HonestBrew discount code? Use ‘craftandslice’ to get 15% off your order!