Voodoo Ray’s is a pizza joint on the corner of Boxpark in Shoreditch, London serving pizza by the slice.
Inspired by New York’s pizza scene, Voodoo Ray’s bake a variety of 22″ pizzas which are on display behind a glass counter, allowing you to see what’s currently available and make your selection. The first bite really is with your eyes here, as you can pick the exact slice you want.
Voodoo Ray’s has a cool vibe – it’s mostly blue and white tiles, neon and laid-back style. It’s a small space; you walk in the entrance which is a narrow-seated area bringing you directly to the pizza counter, with the till to the left, then there’s a second narrow-seated area there bringing you to the exit. I imagine when it’s really busy, there’s a steady flow of people and the space is designed to maximise that.
The ordering process is simple – you walk in, point at the slice(s) you’d like, take your ticket, pay for your food and wait for your pizza to be reheated. There’s a decent craft beer selection too, including beers from Beavertown, Yeastie Boys and DE14. If you’re not in the mood for beer, they also have frozen margaritas and soft drinks too.
The pizza here is awesome and the slices are huge – two slices are the equivalent of a full 11″ pizza. So although £4 may sound somewhat expensive, it’s actually really good value. Especially when you consider you’re in London, one of the most expensive cities in the world.
We opted for the simple pepperoni option which allowed us to really taste the pizza without overloading on toppings. The ingredients are high quality – Voodoo Ray’s use Italy’s renowned Caputo flour in their bases and import San Marzano tomatoes for that classic sauce flavour.
Although they use authentic Italian ingredients, the Voodoo Ray’s experience is much more New York-inspired. From the size of the slices to their composition. The base is solid; these aren’t flimsy slices and they’re not-too-messy, retaining their structural integrity and allowing you to fold them in the middle to eat with ease.
The tomato base shines through, not too sweet but full of flavour and the pepperoni has a hint of spice to it. The base is where this pizza really excels though – thick enough to be filling, with a nice crunch to the bite.
It might not be up there with the very best pizza we’ve ever had but for a fast-food pizza option served by the slice, we firmly recommend Voodoo Ray’s for quality, value and for its overall vibe – effortlessly cool but with substance to back up the style.
Voodoo Ray’s is the perfect slice of Shoreditch, right in the heart of one of the coolest parts of London – and might well be the best place you can buy pizza by the slice in the city.
Voodoo Ray’s also have locations in Peckham and Dalston. Keep up to date with them on Facebook, Twitter and Instagram.
