Beavertown have today announced Heineken as a minority partner.
This partnership will allow Beavertown to finance the completion of project Beaverworld, which aims to multiply their output by ten – increasing from the current 45,000hl produced at their Tottenham Hale site to 450,000hl on a 125,000 sq ft single unit set on 6.5 acres of land within the M25. They also intend to have a 7,000 sq ft visitor space at Beaverworld.
To build Beaverworld we need investment and this is how we are going to achieve our amazing dream. Heineken will be working with us as a minority partner to build what will be the UK’s best brewery experience. https://t.co/QK13wQPJUW pic.twitter.com/tpBuKjFOWQ
— Beavertown Brewery (@BeavertownBeer) June 21, 2018
In an extensive blog post explaining the decision, Beavertown have made it clear that they’re still very much in charge, Logan Plant is still CEO and Beavertown will continue to do things their own way. They also explained the strict criteria that had to be met in order for them to agree this partnership, having exhausted all other funding avenues.
“The decision to align ourselves with Heineken was all about their expertise, resource, route to market and most importantly the dynamic of the deal. They want us to continue doing exactly what we do now, and they will be there as a support network if needed.
This is a very arm’s length deal. We do have the option to dip into their resources but again, it is strictly only if we want to. Therefore, my main objective was nailed again, we maintain absolute control and vision. We shape our own destiny and that is a seriously powerful tool.
We are now going to build one of the grandest platforms to shout loud and proud from. I want Beaverworld to be one of the world’s best brewery experiences both from a technical stand point and as a visitor experience.” – Logan Plant, Beavertown Founder & CEO
So now we know! After lots of speculation, it’s official.