Beavertown Brewery is encouraging members of the public to donate blood by offering free beer in exchange.

The recently relaunched Bloody ‘Ell, a blood-orange IPA, is now part of Beavertown’s core range (having previously been an annual release), and the first 500 people who visit the Tottenham-based brewery from 2pm on Saturday 25 May – and can prove they’ve signed up to be a blood donor – will get a glass of Bloody ‘Ell for free. READ MORE