ROOOOOOOOOAR. No wait, not that kind of Lion. Huddersfield’s Magic Rock Brewing Co have been acquired by Lion, one of Australasia’s largest food and beverage companies, which is a subsidiary of Japanese drinks giant Kirin.
Magic Rock was formed in 2011 by Richard Burhouse in an old out-building of the family business in Huddersfield, West Yorkshire. Since then, they’ve grown to produce roughly 2.7 million pints of beer per year, sold all over the UK and exported to more than 25 countries worldwide.
Magic Rock is taking it to the next level! From today we’re joining Australian headquartered brewing experts, Lion. This is a fantastic opportunity that will see us getting more beer into the hands of more craft lovers in the UK – and beyond.
— Magic Rock Brewing (@MagicRockBrewCo) March 29, 2019
Co-founder and Managing Director Richard Burhouse will remain actively involved within the business going forward.
“With the support of the beer community, in eight years Magic Rock has become one of the UK’s leading craft brewers, distributing across the UK, as well as internationally. The best way for us to build on this legacy over the long term is to introduce Magic Rock beers to a much wider audience.
We’re excited to be joining one of the world’s best brewing experts under the shared promise to keep making great beer, on a bigger scale, through their knowledge, expertise and investment.” – Richard Burhouse
Lion’s 100% stake in Magic Rock follows on from their 100% acquisition of London’s Fourpure in July 2018.
For more details and an extensive Q&A on the deal, check out Magic Rock’s blog here.