BrewDog‘s online bar opens tonight at 6pm. The UK is currently in lockdown and we can’t go to the pub but thankfully, we can recreate the pub experience at home by cracking open a can from the fridge and joining BrewDog’s online bar!
BrewDog have started using their distillery in Aberdeenshire to make hand sanitiser due to shortages caused by the coronavirus.
They’re not the only ones, with a number of other whisky and gin producers across Europe doing the same.
Hand sanitiser has been identified as an important tool in combating the virus, so of course it is increasingly difficult to get your hands on across the UK.
BrewDog co-founder, James Watt announced their plans on Twitter, with the first batch of their BrewGel available from next week.
Let’s talk about the BrewDog rebrand. When I first saw it, I thought it was fake news. The BrewDog brand has been so strongly ingrained – in my beer bubble, at least – that this just didn’t look right.
It’s hard to argue that it isn’t dialled back, more measured. The colours are less brash, the design more simplistic and generally speaking, it’s less in-your-face. Dare I say, it all feels a bit too sensible – a bit too safe for the beer brand synonymous with market disruption, stunts and their unique sense of beer anarchy. Their flagship beer is Punk IPA – and the new brand definitely ain’t punk.
Change is Brewing. BrewDog recently unveiled their new branding – a new visual identity which coincides with a renewed purpose, centered around sustainability.
Having disrupted the beer scene for the last thirteen years with a series of stunts, uncompromising dedication to fighting against macro beer and their unique sense of beer anarchy, it appears that BrewDog have softened a little in 2020. READ MORE
BrewDog are set to open the world’s first alcohol free beer bar, BrewDog AF, on 6th January, 2020.
Opening its doors this coming Monday at 211 Old Street in Central London, they’ll be serving a range of alcohol free beverages, Ellon-roasted espresso coffee and BrewDog’s food menu – burgers, wings and some healthier offerings.
It’s a bold move for the UK’s biggest craft brewer to open a bar that doesn’t sell any of their alcoholic beverages – or indeed anyone else’s – but BrewDog have never been afraid to do things a little bit differently. The intention is to change the belief that ‘alcohol-free = taste-free’ and to create an inclusive space. READ MORE