Change is Brewing. BrewDog recently unveiled their new branding – a new visual identity which coincides with a renewed purpose, centered around sustainability.
Having disrupted the beer scene for the last thirteen years with a series of stunts, uncompromising dedication to fighting against macro beer and their unique sense of beer anarchy, it appears that BrewDog have softened a little in 2020.
BrewDog has come a long way.
2000 crew members.
Over 130,000 Equity Punk investors.
Today, we are officially launching a new visual identity along with a renewed purpose for the next chapter of our story.
Welcome to the new BrewDog. pic.twitter.com/EqVPS3fs3F
— BrewDog (@BrewDog) February 6, 2020
The new branding has given the old dog a new lick of paint – the colours are softer and the new flat design is bang on trend. It’s hard to say it’s as “punk” as it used to be but the new ethos clarifies the overall thinking behind the new BrewDog.
“BrewDog may have grown up a bit, but our underdog spirit is as alive as ever. We want to make sure that we’re working to inspire a new kind of business, with sustainability at its core. Real change takes time. But just because change doesn’t happen overnight, doesn’t mean it can’t – if not now when?
BrewDog Tomorrow is our commitment to continuously raising the bar and setting a new standard for beer and business.”
– James Watt (Co-Founder, BrewDog)
BrewDog Tomorrow is a six point plan intended to increase sustainability and to better serve the planet and its people. Initiatives outlined include recycling old cans from other brands, turning imperfect beer that would have previously been disposed of into vodka and allowing drinkers to trade in their used BrewDog cans for equity.