In a video statement released yesterday, Stone Brewing’s co-founder, Greg Koch, announced they were filing a lawsuit against MillerCoors, one of the largest brewing companies in the world, over the branding of their Keystone beer.
Stone see the packaging of the Keystone cans as an attempt to confuscate and co-op their brand by intentionally and deliberately creating confusion in the marketplace. In his statement, Koch states explicitly:
“…when “Stone” comes on its own as a standalone word in the world of beer, it’s ours.”
Hammer: dropped. Big Beer is once again playing dirty in their battle against independent beer. We didn’t start this fight, but no way in hell are we going to back down from it. https://t.co/IWvk6tPgdm
— Greg Koch (@StoneGreg) February 12, 2018