BrewDog announced their new subscription beer service, Fanzine, earlier today. In true BrewDog fashion, they’ve given the beer subscription model their own unique twist – delivering three brand new beers fortnightly to subscribers.
The beers will all be small batch brews from their Ellon HQ with the exact beers kept a surprise until delivery day. BrewDog have nailed it with this offering, combining the fun of surprise beers, the draw of small batch brews and the fear of missing out.
“A beer club like this has never been done before and that’s exactly what compelled us to do it. Our brewers are constantly experimenting and pushing beer forward – it’s time our fans got a first-hand taste of the fruits of their labour.” – James Watt, BrewDog co-founder
The only other way to get these beers will be by visiting a BrewDog bar – they’ll be available to buy on their own or as a flight with a third of each poured – assuming they haven’t run out by the time you get there. Subscribing is the only way to guarantee you’ll get them though, and subscribers will also have the opportunity to vote for their favourite Fanzine beers to become regular fixtures in BrewDog’s line-up.
Although the beers are being kept secret, there will be a variety of East & West Coast IPAs, bold imperial stouts, fruit infused saisons, single hop pale ales and experimental lagers. For old school BrewDog fans, they’ll also be digging into the back catalogue to resurrect some old fan-favourites.
The Fanzine subscription costs £11 inc. delivery within the UK or £15 for mainland Europe. There’s no other fees and no long-term commitment, you can cancel at any time.
If you’re going to sign-up for Fanzine, bag yourself a £10 BrewDog gift card by signing up here.