Based in Houston, Texas, Karbach Brewing Co have always been deeply invested in giving back to their local community – it’s been a part of the brewery’s DNA since being founded in 2011.
The brewery have announced a new initiative to give back to those in the food and beverage industry impacted by COVID-19. Starting immediately, for every case equivalent of Love Street purchased to-go at bars and restaurants across the state of Texas, Karbach will donate $1 to the Southern Smoke Foundation, a charity founded by renowned chef Chris Shepherd to raise funds to support and assist service industry workers.
“At Karbach, our staff is like an extended family and our brewery simply would not survive without them.
We are proud to support Chris Shepherd and Southern Smoke to help our family and friends during this difficult time.”
– David Graham (Brand Manager, Karbach Brewing Co)
The partnership doesn’t stop there – Karbach will be releasing a new pilsner later this year, brewed in collaboration with industry colleagues and friends, Chris Shepherd and acclaimed pitmaster Aaron Franklin, with a portion of proceeds from the new brew to benefit the Southern Smoke Foundation.
Additionally, we're teaming up with renowned chef @cshepherd13, legendary pit master @bbqfranklin and his @HotLuckFest food + music experience to develop a brand new beer coming later this year to help those service workers in crisis via Southern Smoke in 2020 and 2021!
2/2 pic.twitter.com/UvuNQcoEri— Karbach Brewing (@karbachbrewing) April 14, 2020
Originally brewed alongside Franklin for his Hot Luck food and music experience, Karbach, Franklin and Hot Luck organizers decided to broaden the scope of this beer in the wake of COVID-19, given the increased need for assistance in the service industry.
Franklin and Shepherd have supported each other throughout the years at their respective events and view this new beer as a true collaboration and opportunity to provide further support to food and beverage workers.
“I can’t thank Karbach enough for stepping up to take care of our industry when we’re in crisis. Southern Smoke is a safety net for everyone involved in the food and beverage industry – cooks, servers, distillers, wine makers, dishwashers, brewers, delivery drivers – and support from companies like Karbach provides us the funds to support everyone who needs it.
I’m really looking forward to creating this beer with Aaron and the Karbach guys. Aaron has supported Southern Smoke since day one, and I’m so glad to mark this collaboration between Southern Smoke and Hot Luck with a great beer.”
– Chris Shepherd (Chef/Owner of Underbelly Hospitality & Co-Founder of Southern Smoke Foundation
To learn more about this initiative and 2021 beer release, visit the Karbach website or check out their Facebook, Twitter and Instagram.
