BrewDog today released their Blueprint – a manifesto for the next decade. It’s a compilation of 30+ initiatives they plan to implement over the coming months and years.
Following exponential growth over the last few years, it seems like BrewDog are switching gears. After a few poorly received ‘stunts’ in recent months – Pink IPA and the fake Porn website to launch the BrewDog Network to name two – BrewDog have decided to do things differently going forwards.
It might not be the first time someone has woken up in a brewery (because, y’know, beer) but it is the world’s first hotel based within a brewery.
Kilkenny has a rich brewing history, most famously known as the home of Ireland’s oldest beer… no, not Guinness… Smithwick’s! The Smithwick’s brewery was founded here in 1710 – acquired by Guinness in 1965, production finally ceased in Kilkenny in 2013. The old brewery is now the home of the Smithwick’s Experience, a tourist attraction.
There’s more to beer in Kilkenny than Smithwick’s though – and as one of our favourite places in Ireland, we’ve listed the best beer spots below…
The second box of BrewDog’s Fanzine beers arrived on Thursday. You’re probably familiar with the concept by now – if not, read about it here. It’s basically a fortnightly subscription service where you’ll get three surprise beers delivered to your door.
The pick of the first box was Nebula, a big, dark imperial stout. No such dark beers in this batch though – we opened up with Jinx, a pale ale weighing in at 4.7%. This is labelled as V1 Washington Hop Edition so expect to see different hop incarnations of this beer in future. READ MORE
In a recent blog post, BrewDog gave us some insight into what happened in 2009 when, as a fledgling brewing company, they applied to Dragons’ Den in the hope of a £100,000 investment in exchange for 20% of their business.
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