Family-owned Scottish brewery, Fyne Ales, have given their branding a makeover, and they’re looking pretty fiiiine! (See what we did there?) They’ve also unveiled plans to introduce new products to their core range, including two canned beers.
The brewery’s new look draws inspiration from its farm brewery status and rural location on a 4500-acre estate at the head of Loch Fyne.
“Fyne Ales has always been recognised for the diversity and quality of our beers, but the look and feel of our brand put us at risk of falling behind in this fast-moving industry. We set out to create a new identity that better tells the story of who we are and where we come from, but also reflects our ambitions as a modern, progressive brewery.” – Jamie Delap, Managing Director
Not only will the brewery’s current core range, including flagship pale ale Jarl, be updated, but three beers have been added to the Fyne Ales’ year-round line-up. From December 2018, the Argyll brewery’s Workbench, a 5.5% IPA, and Easy Trail, a 4.2% session IPA, will be available in 330ml cans, and North West, a New Zealand-hopped lager will join them as a permanent keg offering.
Fyne Ales partnered with Glasgow brand and design consultants O Street for the project, working closely with them to create the new look – each beer features stylised textures created using photography from the brewery’s farm estate, chosen to help tell the story of the beer and brewery.
The brewery also revealed details of three bottled limited specials which will debut with the new branding – Remote Parts, a 7% West Coast IPA brewed in collaboration with Cigar City Brewery; Perfect Silence, a 6.9% red IPA and an 11.1% bourbon barrel-aged version of Brouwerij De Molen collaboration imperial stout, Mills & Hills. All three will be available in 330ml bottles later this month, with Remote Parts also available in keg and Perfect Silence in keg and cask.